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Guiding System – Brone Sofija Gideikaite

Brone Sofija Gideikaite

We need art to help us to establish a correct balance of values in our lives / Menas reikalingas tam, kad padėtų nustatyti teisingą verčių pusiausvyrą mūsų gyvenime

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Brone Sofija Gideikaite

We need art to help us to establish a correct balance of values in our lives / Menas reikalingas tam, kad padėtų nustatyti teisingą verčių pusiausvyrą mūsų gyvenime

Guiding systemNowadays, bureaucrats are supposed to be staff that hold position at a government or public office to perform the functions of public administration, for instance, communication of information. Information is a subject to exchange between partners. The partners who wish to communicate a message have to follow certain rules.

I have worked in the public sector as a coordinator and a curator of exhibitions for many years (at the same time being and artist), yet I would define the phenomenon of information communication as the process when something neutral becomes emotional and vice versa: when the bureaucratic message that has been sent, comes back in a format of non-message, i.e. facial or body gesture, a verbal cue, or a comment. What if the organizational process itself would become an artwork?

I would define the phenomenon of the process of turning logistics into art reflects a conversion of cultural value into economic one, thus shows us an important issue – current state of being an artist, where the only way to create “independent“, “non-conformist“ art, is no to avoid inevitability, but to interlink bureaucracy of art field and purity of the artistic idea. It lets artist to remain as a social mediator, guide, who creates system which allows to manage bureaucracy i.e. design new really independent life.

A cable in this project becomes a symbol of the relationship between information sender and information receiver, a web, a connection, communication and the whole bureaucratic system.
In my project, I have examined phenomenon of bureaucratic bipolarity: for 1 hour, a particular 1 meter long cable was transmitting information of 1 “format”. After 1 hour of the information transmission in the closed cycle through a particular cable, the cable was cut down, documented and certified, and exhibited on a stand. The meaning and the quality of “Guiding System” project in at space directly depends on visitors, their number, and their behaviour in an exhibition. Each movement and each gesture of visitor in the hall is calculated and evaluated, by computer and their response turns into a process whose algorithm is associated with the reactive human nature. Scoreboards wall, diodes, flashlights and verbiage encoded in a binary number system aesthethise visitors’ communication in the social media world.